Master the Art of Communication: Tips to Become a Strong Communicator

By Kimberley Borgens

As entrepreneurs, we all need solid communication skills if we want to take our business to the next level. Effective communication is essential to your success, whether you’re pitching to potential investors, collaborating with team members, or negotiating with clients. Fortunately, anyone can become a strong communicator with the right mindset and techniques.

Today, I’ll share with you some practical tips and strategies on effective communication in leadership that will help you communicate your needs, give and receive feedback, adapt to different communication styles, and more. So grab a cup of coffee, settle into your favorite chair, and let’s get started!

Ask For What You Need

I’m sure you have a vision of where you want your business to go and how you’ll get there. However, asking for what you need can be challenging, especially if you fear rejection or don’t want to appear too demanding. Yet, asking for what you need is essential to building strong relationships, achieving your goals, and getting what you want in life. Here are some tips to help you ask for what you need in a clear and assertive way:

  • Be specific: It’s easier for people to help you when you’re clear about what you need. Instead of asking for “help” or “support,” be specific about what you need, such as “Can you introduce me to your network of potential investors?” or “Can you proofread my website copy?”
  • Be assertive: Don’t apologize or downplay your needs. Use confident language and avoid apologetic phrases like “I’m sorry to bother you, but…” or “It’s probably too much to ask, but…” Instead, state your needs clearly and confidently.
  • Be respectful: While it’s essential to be assertive, it’s equally important to respect other people’s time and resources. Avoid making unreasonable demands or expecting others to do things for you without reciprocating.
  • Be prepared for rejection: Asking for what you need doesn’t always mean you’ll get it. Be prepared for the possibility of rejection and have a backup plan in case things don’t go as planned.

By asking for what you need, you’re showing that you’re confident, proactive, and committed to achieving your goals. Remember, people won’t know what you need unless you ask, so don’t be afraid to speak up and ask for what you want.

Be Willing To Say No

If there’s one thing I know about entrepreneurs, it’s that we are driven, ambitious, and always looking for opportunities to grow our businesses. However, saying “yes” to everything that comes your way can lead to burnout, stress, and even compromise the quality of your work. That’s why effective communication in leadership means being willing to say “no” when something isn’t serving you or your business. Here are some tips to help you say “no” in a kind and assertive manner:

  • Be honest: If you’re saying “no” to a request, be honest about why it’s not a good fit for you or your business. For example, you might say, “I appreciate the opportunity, but I’m currently at capacity with my workload,” or “While I’m flattered, I don’t think this opportunity aligns with my business goals at this time.”
  • Be polite: Saying “no” doesn’t have to be confrontational or rude. Use polite language and express gratitude for the opportunity, even if you’re declining it. For example, you might say, “Thank you for considering me for this opportunity. Unfortunately, I won’t be able to participate at this time.”
  • Be confident: Saying “no” can be uncomfortable, but it’s essential to be confident in your decision. Don’t apologize for saying “no” or feel guilty about it. Remember, saying “no” can actually benefit you and your business in the long run.
  • Offer an alternative: If you’re saying “no” to a request but still want to maintain the relationship, offer an alternative. For example, you might say, “I’m not able to participate in this project, but I’d be happy to connect you with someone who might be a better fit.”

By being willing to say “no,” you’re setting boundaries, preserving your time and energy, and staying true to your values and goals. Remember, saying “no” doesn’t have to be negative or confrontational. With the right mindset and approach, you can say “no” in a kind and assertive manner that benefits everyone involved.

Communicating What Works (And What Doesn’t)

When working with others, it’s essential to communicate clearly and effectively with your team, partners, and customers. Letting people know what’s working and what’s not can help you build stronger relationships, improve your business processes, and avoid misunderstandings. Here are some effective communication in leadership tips to help you convey what’s working and what’s not:

  • Be specific: When communicating what’s working or not, be clear about the actions, behaviors, or outcomes you’re referring to. Use concrete examples to illustrate your points and avoid generalizations.
  • Be constructive: Instead of focusing on what’s not working, focus on what can be improved. Use a positive, constructive tone and offer suggestions for improving things. For example, you might say, “I love the creativity you bring to the table, but I think we can make this design even stronger if we add more contrast and adjust the font size.”
  • Be timely: Don’t wait until something becomes a major issue before addressing it. Communicate regularly and proactively with your team, partners, and customers to keep everyone on the same page.
  • Be open-minded: Remember, communication is a two-way street. Be open to feedback and suggestions from others, and use their input to improve your business processes and outcomes.

By letting people know what’s working and what’s not, you’re showing that you’re invested in the success of your business and the people you work with. Remember, communication is vital to building strong relationships and achieving your goals, so make it a priority to communicate clearly and constructively.

Tailoring Your Communication To The Individual

I’m sure you communicate with a variety of people, including team members, clients, vendors, and partners. However, not everyone communicates in the same way or prefers the same method of communication. Understanding the best form of communication for each person can help you build stronger relationships and achieve better outcomes. Here are some tips to help you understand the best form of communication for each person you work with:

  • Ask for preferences: Don’t assume that everyone prefers the same form of communication. Take the time to ask each person how they would like to communicate and respect their preferences.
  • Consider the context: The context of the communication can also impact the best form of communication. For example, an email or document may be more effective than a phone call or in-person meeting if you need to convey complex information.
  • Adapt your style: Be willing to adapt your communication style to match the preferences of the person you’re communicating with. For example, if someone prefers short and to-the-point emails, avoid lengthy and detailed messages.
  • Be respectful: Regardless of the form of communication, always be respectful and professional in your interactions. Avoid using jargon or slang that may be unfamiliar to the person you’re communicating with, and always respond in a timely manner.

By understanding the best form of communication for each person, you can build stronger relationships and achieve better outcomes. Remember, communication is not one-size-fits-all, so be willing to adapt your style and approach to match the needs and preferences of those you’re communicating with. With a little effort and consideration, you can communicate effectively and build strong, productive relationships with those around you.

Going Beyond Words To Build Relationships

Effective communication is more than what you say – it’s also how you listen and respond. As a leader, it’s essential to be engaged, practice empathy, and communicate effectively. Here are some tips to help you do just that:

  • Listen actively: When someone is speaking to you, give them your full attention. Put away distractions, make eye contact, and listen actively. Ask questions and paraphrase what you’ve heard to ensure you understand their message.
  • Be clear and concise: Avoid using jargon or technical language that may be unfamiliar to the person you’re communicating with. Use clear and concise language to convey your message effectively.
  • Practice empathy: Put yourself in the other person’s shoes and try to understand their perspective. Be open-minded and respectful of their point of view, even if you disagree with it.
  • Stay positive: Maintain a positive and friendly tone in your communications, even when discussing difficult topics. Avoid using negative or accusatory language and focus on finding solutions.
  • Use nonverbal cues: Nonverbal cues, such as facial expressions and body language, can convey a lot of information. Use these cues to reinforce your message and show that you’re engaged and invested in the conversation.

By extending your communication skills beyond simply what is said, you can communicate effectively and build strong relationships with those around you. Remember, communication is a two-way street, so be willing to listen and respond with kindness and respect. With these skills, you can achieve your goals and build a successful business while maintaining excellent relationships with those around you.

Connecting with Confidence

Effective communication is essential to building strong relationships, achieving your goals, and growing a successful business. Thankfully, communication is a skill that can be developed and improved over time. It’s important to practice these communication tips consistently and adjust them to suit the specific needs of each situation and individual you communicate with. By doing so, you’ll be able to create an environment where everyone feels heard, respected, and valued.

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

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