Build Professional Relationships to Leverage In Your Business

By Kimberley Borgens

As women entrepreneurs, we are built for relationships, and building business relationships is essential for driving our growth and success. Forming mutually beneficial relationships with other professionals can help you leverage your business to give you access to new resources, customers, and expertise to help you achieve your goals.

But how do you do that when “leverage” sounds intimidating? Well, let me share with you the best ways I’ve learned to establish these crucial relationships and find new opportunities for growth.


One incredibly powerful tool at our disposal for building relationships is through networking. Networking allows you to connect with other business professionals, build trust, and expand your reach. This can lead to a variety of benefits, including:

  1. Access to new resources: Networking provides access to new resources and knowledge to help you grow your business. You can learn from other successful business owners, discover new trends, and find alternative solutions to problems.
  2. New customers: By networking and building business relationships, you can reach new customers and expand your customer base. This can help you increase your revenue and grow your business.
  3. Collaboration opportunities: Networking also allows you to collaborate with other business professionals. This can lead to joint ventures, partnerships, and other connections that can help you leverage your business.
  4. Increased visibility: When you consistently network, you increase your visibility and reach a wider audience. This can help you establish your brand and build a reputation as a leader in your industry.
  5. Support network: Finally, networking helps build a support network of other business professionals who can provide guidance as you grow. This can be especially valuable for women entrepreneurs who may face unique challenges in the beginning stages.


Building relationships through partnerships is another way women entrepreneurs can leverage their businesses and achieve success. Partnerships allow us to collaborate with other companies, share resources, and expand our reach. A partnership can lead to exciting things, such as:

  1. Access to new customers: By forming a partnership with another business, you can get introduced to an untapped customer market. This can help you find new markets to serve and increase your bottom line.
  2. Shared expertise: Partnerships can also provide access to new expertise and knowledge. By working with a partner who has complementary skills, you’ll enhance your own skills and, together, provide better solutions to your customers.
  3. Increased efficiency: Partnerships can help you increase efficiency by sharing resources, such as marketing and production costs. This can help save time and money by freeing up resources that can be invested in other areas of your business.
  4. Enhanced reputation: Partnerships can also help you boost your reputation by working with established and successful businesses. This can give new businesses a foothold by aligning them with a veteran company.
  5. Increased competitiveness: By forming a partnership, women entrepreneurs can become more competitive in their market by combining their resources and expertise. This can help them achieve their goals more effectively and succeed in their business.

Referral Marketing

Referral marketing is an effective way to build business relationships that will help us achieve success. This form of word-of-mouth advertising encourages existing customers to recommend a business to others. Leveraging this strategy can lead to a variety of benefits for women entrepreneurs, including:

  1. Increased customer trust: Referral marketing helps establish a strong reputation and increases customer trust. Customers who receive recommendations from friends and family are more likely to trust the business and become customers themselves.
  2. Cost-effective marketing: Referral marketing is a cost-effective way for businesses to reach new customers. By relying on existing customers to recommend you to others, you can save on marketing costs and invest your resources in other areas of your business.
  3. Improved customer satisfaction: When customers are satisfied with a business, they are more likely to recommend it to others. This can help improve customer satisfaction, build loyalty, and retain customers for the long term.
  4. Increased brand awareness: Referral marketing helps increase brand awareness and reach a wider audience. By leveraging their existing customer base, women entrepreneurs can reach new customers who may not have heard of their business.
  5. Improved customer relationships: Referral marketing also helps you improve customer relationships. By encouraging customers to recommend your business to others, you can strengthen your connections with those customers and build loyalty over time.

Joint Ventures

Building relationships through joint ventures is also a great way to leverage your business and achieve success. Joint ventures are partnerships between two or more companies that come together to create an entity. This can lead to a variety of benefits for everyone, including:

  1. Increased market reach: Joint ventures allow businesses to reach a wider audience and expand their market reach. By partnering with other companies, you can gain access to new customers and increase your revenue.
  2. Shared resources: Through a joint venture, businesses can share resources and combine their expertise. This can help you learn from each other as you save time and money, freeing up resources that can be used for business growth and expansion.
  3. Expanded Influence: Joint ventures can also help women entrepreneurs expand their influence by working with established and successful businesses. This can help you establish credibility or deepen your standing as a leader in your industry.
  4. Increased competitiveness: By forming a joint venture, you can become more competitive in your market by combining resources and expertise. This can help you achieve your goals more effectively and succeed in business.
  5. Improved risk management: Joint ventures can also help you manage risk more effectively. By sharing the risk of a new project or venture with another business, you can reduce the impact of any potential losses and achieve success more confidently.


Finally, if you want to leverage your business, you’ve got to collaborate! Building relationships through collaboration is essential as it involves working with other individuals or companies to achieve a common goal. This can lead to many benefits for you, including:

  1. Improved problem-solving: Collaboration allows you to solve problems together and find creative solutions. This can help you overcome challenges and achieve your goals more effectively.
  2. Increased knowledge sharing: Through collaboration, you get to share your knowledge and expertise with others. This can help expand your skills and as you gain new insights that can be applied to your business.
  3. Enhanced innovation: Collaboration fosters innovation and allows women entrepreneurs to develop new ideas and approaches. By working with others, you can create new products, services, and processes that can drive business growth.
  4. Improved customer experience: Collaboration can also help create an enhanced customer experience. By working with other businesses or individuals, you can develop new products, services, and processes that better meet your customers’ needs.
  5. Stronger relationships: Finally, you will build stronger relationships with other businesses and individuals through collaboration. This can help you create mutually beneficial relationships that drive business growth and success.

Building Business Relationships For Success

For today’s woman entrepreneur, building strong business relationships is essential to drive growth and success. We all have something to learn and something to give, so why not work together and share what we have?

Here’s my challenge to you: take the initiative today in just one of these areas to build those relationships so you can start leveraging your business!

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

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