Maximize Your Profit: Focus on Sales Strategies That Actually Work

By Kimberley Borgens

Selling can be a daunting task, especially if you’re just starting out or if you’ve had negative experiences in the past. However, you can learn to sell confidently and effectively with the right mindset and sales strategies.

Throughout this article, I’ll offer tips on overcoming your fears and using effective selling techniques and relationship-building for sales success. By the end, you’ll feel empowered to implement these strategies in your business to achieve your desired success!

Overcoming Fears for Selling

I’m just gonna say it – selling can be scary, especially if you’re new to entrepreneurship or have had negative experiences. But don’t worry, you’re not alone! Many of us have common fears when it comes to selling, such as feeling pushy or being rejected.

But let me tell you something: you’ve been selling your entire life! Whether it was convincing your teacher why you didn’t complete your homework or persuading your parents to buy you a candy bar, you’ve been honing your persuasive skills without even realizing it.

Looking at sales from a new angle

So how can you overcome these fears and sell with confidence? One key strategy is to reframe your mindset around selling. Instead of viewing it as a scary or pushy task, consider it an opportunity to help your potential customers solve a problem or achieve a goal.

Building your sales muscle

Additionally, practicing selling with friends or family can help you build your confidence muscle and hone your skills. Seeking support from a mentor or coach can also be incredibly beneficial in developing your selling skills and overcoming your fears.

Embracing “no”

Many women entrepreneurs have successfully overcome their fears and achieved sales success. The hardest part for any of us is repeatedly hearing the word “no.” I’ll be honest; it takes a lot of “nos” to get a “yes.”

That’s why I tell people to make it their goal to get 100 nos. Why? Because if you go out with the mission of getting 100 nos, instead of focusing too much on the yesses, you will definitely get some yesses in there. In that way, you’ll have something to celebrate rather than concentrating on the let-downs.

Understanding Your Target Audience

Effective selling starts with understanding your target audience. Knowing your customers’ needs, preferences, and pain points can help you tailor your sales pitch and improve your chances of making a sale.

Doing your homework

One key strategy for understanding your target audience is conducting market research. This can involve surveying potential customers to gather information about their needs and preferences, analyzing industry trends to identify opportunities, or attending networking events to connect with potential customers.

Creating loyal customers

By taking the time to understand your target audience, you can develop sales strategies that resonate with them and meet their needs. This can lead to increased sales and customer loyalty.

Many successful women entrepreneurs have used market research to improve their sales. Remember, you aren’t selling a product or a service, but you’re selling a value or the end result that your customer hopes to achieve from what you have to offer. By implementing these tips and strategies, you, too, can better understand your target audience and achieve sales success.

Developing a Sales Plan

A successful sales plan is a critical component of any profitable business. It outlines the steps you need to take to achieve your sales goals and provides a roadmap for success.

The sales plan

To develop a sales plan that works, you’ll need to identify the key components, such as:

  • Setting sales goals: Setting sales goals is essential as it provides a clear target to work towards, helps track progress, and allows for adjustments to improve sales.
  • Identifying sales channels: Identifying sales channels will help you reach your target audience through the most effective and efficient means possible.
  • Establishing a sales process: Your sales process is vital to ensure consistency, efficiency, and effectiveness in the sales efforts of your business.

Achieving your goals

Setting SMART goals can help you stay focused and motivated while researching different sales channels can help you find the best fit for your business.

To set SMART goals, make sure they are:

  • Specific: Your goals should be clear and concise, with one particular outcome in mind.
  • Measurable: These goals should be quantifiable so that progress can be tracked and evaluated.
  • Achievable: Make sure your goals are challenging, realistic, and attainable, given current resources and abilities.
  • Relevant: Goals should align with the business’s overall vision and objectives.
  • Time-bound: You need to have a specific deadline or timeline for completion to create a sense of urgency and accountability.

Selling Tips that Work

To be successful in selling, you don’t just need to understand your target audience and have a solid sales plan, but you also need to have effective selling techniques in place. Here are some tips that have proven to be effective:

  • Actively listen to customers: One of the most important aspects of effective selling is to understand your customer’s needs and wants. Actively listening to them can help you build trust and rapport with your potential customers, which is key to making a sale.
  • Use storytelling to connect with customers: People love stories, and using storytelling in your sales pitch can be a powerful tool to connect with your customers. By telling a story demonstrating the benefits of your product or service, you can help your customers visualize how it can improve their lives.
  • Follow up with potential customers: Following up with potential customers shows that you care about their needs and are interested in helping them solve their problems. It also helps keep your product or service in mind, increasing the chances of a sale.

Showing the value in what you are selling

It’s also essential to believe in yourself and your product when selling. Customers can sense when someone is confident in what they’re selling, which can be a critical factor in making a sale. Demonstrating perceived value, or showing customers how your product or service can solve their problem, can also be a powerful tool.

Some tips for demonstrating the value of a product or service include showcasing customer testimonials, using visual aids to illustrate how the product or service solves a problem, and offering a free trial or demo.

Networking and Relationship Building for Sales Success

Networking and relationship building are key components of successful sales strategies for women entrepreneurs. Building solid relationships with potential customers and industry contacts can increase sales, referrals, and business growth.

Getting yourself out there

One effective networking tip is attending industry events and conferences to connect with other professionals in your field. By participating in these events, you can learn about industry trends, gain new insights, and make valuable connections with potential customers and partners.

Embracing social media

Social media is another powerful tool for networking and relationship building. Engaging with potential customers and building relationships through social media platforms can expand your reach, showcase your products or services, and create a loyal following.

Reaching out and follow-up

Following up with contacts is also crucial for maintaining relationships and closing sales. A simple follow-up email or phone call can make a big difference in keeping potential customers engaged and interested in a product or service.

By implementing these networking and relationship-building strategies, women entrepreneurs can create a solid customer base, increase sales, and achieve long-term business success. I’ve worked with many successful women entrepreneurs who have used these strategies to build their businesses and achieve their sales goals. And I know they will work for you, too!

From Fear to Success

Remember, you have unique strengths and perspectives that can help you succeed in the world of sales. By believing in yourself and your product and demonstrating the value you provide, you can set yourself up for success.

And if you are looking for some new ways to make money in your business, talk to me. On my website, you can get my free download, “25 Ways To Create More Money In The Next 30 Days.” With dedication and perseverance, you can maximize your profits and achieve your business goals.

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

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