It’s Time to Take Flight and Start a New Business

By Kimberley Borgens

Are you waiting for the right time to start your business?

There is never a right time to start a business. Starting a business will never be perfect and it won’t be easy. If you are thinking about starting a business with all the challenges with the job, pay, health, and people you work with then now may be the time for you to take flight and get going.

You can start by building your business as a side hustle and see how it goes. You might discover you don’t like the entrepreneur life. You might discover that you do. And if you are working a job to pay the bills and use your income to slowly build your business you can build a little safety net for yourself and your family. This is a healthy way to build your business foundation and have some sense of security to implement things to see how they are going to work out.

You will need to set realistic goals for your business because you don’t want to set a full-time business goal when you are still working. You have to be realistic in your expectations for yourself and your business especially while you are building it up. In some cases, your job is what makes your side gig possible. Do not underestimate that. And if you have left your job and you are in a business full time now then you cannot sit there and think that just because you build it, they will come. You have to design your business model, create your products and services, market your business, bring in sales and then deliver your products and services. Once you have that going for you then you will have to adjust and repeat to keep consistent sales to be able to pay the bills and pay yourself. And if you are thinking right now that all sounds overwhelming, then you might not be cut out for entrepreneur life. If you are committed to becoming an entrepreneur then you will probably make it happen.

Once you discover all of that then you have to do it all! Yup unless you set money aside to hire someone to build your products or services or hire someone to do your marketing and bring in sales then you are it in the beginning. It will be time-consuming and energy-draining if you do not set yourself up to organize your processes while you are creating them. You will also have to do some research on what your competition is doing. Who is your competition? They would be the entrepreneurs that have been offering similar products for many years before you came in. They could also be the 4.4 million people who quit their job in September and the 4.3 million who quit their job in August. Yes, that is millions of people turning to entrepreneurship because of what is happening in the world right now. You have probably heard it called “The Great Resignation” because so many people are resigning from their jobs. Are you one of them?

What will you need to do to launch your business and take flight as an entrepreneur?

1. Stay Focused – Set your goals for your business and stay focused on your goals. Pick an opportunity and focus on that opportunity to the end. Most people will jump from one opportunity to another. You are not meant to do every opportunity at once. Stay focused, set a goal, and go after it.

2. Be Honest – When you are talking about your business then be honest about what you offer. Tell them less, but give them more. Don’t lead people on with wild expectations, instead, let them know the truth of what they can expect from you and if you learn something new in the process and you have the time available to you then you can give them more than they expected. When you over promise and under deliver people will leave and tell friends about how you messed up or lied to them. That’s okay once or twice in your learning process but more than that and it can put you out of business and your reputation will go out too.

3. Compare Yourself Fairly – Do not expect your business to be the same as someone else who has spent more productive hours honing their business. Those are the people you strive to become. You will not be the leader in your industry until you put productive time and effort into your business. If you are determined to be a business owner then put in the quality business building hours into becoming the leader. Comparing yourself to other people in similar businesses is not fair to you. Research and be better and smarter than your competition and you will come out on top.

4. Get Involved In Your Community – You have to be out there to get business, get referrals and become known for what you do. Either in person in virtually you want to spend some time involved in your community. The more people you know the more likely you will build relationships with people that are willing to support you. Get involved in non-profits and your local Chamber of Commerce, be part of referral networks like BNI and connect with networks like eWomenNetwork (Who are the buyers? Yes they are women so be where the women are.) And don’t forget to tell them that I sent you

5. Be Prepared for Success – Always have your business tools with you. Business cards with your phone number and website on them, a name tag with your business on it, your quick 30 seconds talk that explains the transformation you provide, and dress for success. These may seem like simple things but how do you expect to stand out in the crowd if you are giving, doing, and dressing like everyone else.  Share what you do and then turn it around and learn more from your contact than they learn about you. They can learn more about you later when you follow up with them. But if you do not build some sort of relationship with them in the brief time you have with them then it sure does make it harder to follow up with them and guess what? If you don’t know much about them it is likely you will not follow up with them and then that means you are networking for nothing! Sorry to say it that way but you have to network with purpose or stay home and work on something else in your business.

Taking flight in your business is up to you. If you fail, you have to take responsibility for that and if you succeed then you get to take responsibility for that too. No one will be there to remind you to get everything done unless you hire a great coach like myself to keep you on track. There will not be anyone who is willing to pay you for your time as you build your business. They may be willing to pay for your products and services if they are the right ones, but not time to build your business. You will have to learn, create systems and processes and then work them. Then you will find your level of success and rinse, renew and repeat what you are doing often. Good Luck – I’m Rooting For You!

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

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