Key Elements Of Goal Setting

By Kimberley Borgens

The journey to success is often marked by a series of milestones and accomplishments. Yet, what sets incredible entrepreneurs apart is not merely their achievements but their unwavering approach to purposefulness when setting business goals. For women entrepreneurs, this path can be especially challenging as we navigate the intricate balance between our personal and professional lives.

Today, I will help you redefine the conventional approach to goal-setting. Instead of a rigid approach, I’d like to offer you a fresh perspective that allows freedom, yet is still just as effective. My aim is to empower you to think about your goals from a more holistic perspective so you can understand not only what you are doing but also why you are doing it.

So, if you’re ready to discover how to add meaning to what you hope to achieve, let’s begin by exploring a goal-setting approach that empowers women entrepreneurs to thrive!

Navigating the Unique Journey of Entrepreneurship

The entrepreneurial journey is not just about scaling businesses; it’s an adventure that, while exciting, places demands on your professional ambitions and your personal life. We often find ourselves striving to harmonize these two vital aspects of our existence.

The many hats we wear

The challenges and opportunities that accompany this journey are distinctive, and the context in which women entrepreneurs operate is both enriching and demanding. It involves juggling roles, managing responsibilities, and surmounting societal expectations—all while nurturing dreams and fostering success.

Redefining success

Understanding this unique context is the first step toward unlocking your full potential as a woman entrepreneur. It requires recognizing that success is not confined to the balance sheet alone; it encompasses personal growth, well-being, and a profound sense of fulfillment.

As you begin to understand your own needs and aspirations, it is essential to acknowledge this. By doing so, you empower yourself to set goals that are not only aligned with your business’s future but also with your personal values and dreams. With this perspective, you’ll embark on a transformative journey towards becoming a successful and empowered entrepreneur.

An Introduction to the 3C Approach to Setting Business Goals

The conventional wisdom of setting business goals often centers around metrics, leaving little room for the individuality and uniqueness of your entrepreneurial journey. But I’d like to propose a different perspective called the 3C Approach: Clarity, Commitment, and Consistency.


Clarity is the cornerstone of this approach. To set meaningful and powerful goals, you must first gain a crystal-clear understanding of what you aim to achieve. Clarity means defining your goals in a way that leaves no room for ambiguity. It involves answering the ‘what,’ ‘why,’ and ‘how’ of your objectives, ensuring that you have a well-defined destination.


Commitment is your unwavering dedication to your goals. It’s not just about putting your goals on paper but fostering a deep passion for them. Your commitment is the driving force that propels you forward, even when faced with obstacles and setbacks. It’s the spark that keeps you on track, day in and day out.


Consistency is the glue that holds your goals together. Success is not a one-time event but a culmination of consistent effort. It’s about showing up, persisting, and staying true to your objectives, day after day. Consistency, over time, is what transforms your goals into reality.

The 3C Approach acknowledges the multifaceted nature of your entrepreneurial journey, recognizing that your goals aren’t isolated from your personal life but deeply intertwined. By embracing this approach, you’ll craft goals that resonate with your values, motivate you, and stand the test of time.

Setting Clear and Inspirational Goals

Goals are not just milestones; they are what guide your journey. When it comes to setting business goals, clarity and inspiration are your steadfast companions.

The power of clarity

Clarity in goal setting is akin to plotting a well-defined course on a map. It requires a meticulous understanding of what you intend to achieve and why it matters. Each goal should be an articulate statement of purpose, devoid of ambiguity. When your goals are clear, you possess a powerful compass to navigate the complexities of entrepreneurship.

Goals that inspire

Yet, clarity alone is not sufficient. Your goals should also inspire you. They should ignite a fire within you, a burning desire to work tirelessly towards their realization. Inspirational goals are those that resonate with your deepest values, that align with your dreams, and that stir your passion. They transform your journey into a meaningful and fulfilling adventure.

Consider your goals as more than just items on a to-do list. See them as manifestations of your aspirations and ambitions. Craft them to be statements of purpose, reflecting not only your business objectives but also the essence of your entrepreneurial spirit. Let them inspire you to push beyond your comfort zone and conquer new horizons.

Strategies for Sustained Commitment

Commitment is how you turn your goals into reality. It’s the unwavering dedication and persistence that propel you forward, even when faced with challenges and setbacks. Sustaining this commitment is a critical aspect of your entrepreneurial journey, and here, we will explore some strategies to help you do just that.

  • Accountability Partners: Building a support network can be a game-changer. Having someone who holds you accountable for your goals can provide the motivation and discipline needed to stay committed. Accountability partners can be peers, mentors, or coaches who share your vision and are committed to your success.
  • Self-Motivation: Beyond external support, self-motivation is your internal driving force. Cultivate a mindset that keeps you inspired. Remind yourself of your “why” – the deeper purpose behind your goals. This inner motivation will act as a constant wellspring of commitment.
  • Focus on Milestones: Large goals can be overwhelming. Break them down into smaller, achievable milestones. Celebrate your successes along the way. These incremental victories not only mark progress but also fuel your commitment to reach the next milestone.
  • Adaptability: Entrepreneurship is dynamic, and sometimes your path may require adjustments. Staying committed doesn’t mean being inflexible. It means adapting to change while keeping your end goals in sight.

Remember, sustaining commitment is a marathon, not a sprint. It’s about persevering through the challenges and staying true to your objectives. With these strategies, you can maintain the unwavering dedication that’s essential to achieving your goals. Your journey will be marked by the resilience and strength of your commitment. It’s what sets you apart and guides you towards your vision of success.

Consistency and Success: Measuring Beyond the Numbers

In entrepreneurship, success is often quantified by metrics – revenue, growth, and profitability. While these metrics are undeniably vital, true success transcends numbers. It encompasses the profound impact you make on the lives of others, the fulfillment you experience, and the alignment of your personal and professional goals. How do you achieve this kind of success? By staying consistent with the goals you set.

Measuring success beyond metrics means evaluating your journey through a new lens, considering not just financial gains but the broader spectrum of achievements. Staying consistent with your goals brings about the immeasurable satisfaction that comes with running a business, such as:

  • Personal Fulfillment: Your entrepreneurial journey should contribute to your personal growth and fulfillment. True success is when you find purpose and joy in what you do – waking up each day with a sense of enthusiasm and meaning.
  • Well-Being: Success is intertwined with well-being. It’s not just about being financially secure but also about nurturing your physical, mental, and emotional health. Success should leave you feeling vibrant and energized, ready to embrace each day with enthusiasm.
  • Impact: Consider the impact you have on your community and the world at large. You know your work is successful when it creates a positive change, you leave a lasting legacy, and you inspire others to pursue their dreams.
  • Balance: Achieving a balance between your personal and professional life is a significant measure of success. It’s when you manage your responsibilities without compromising your personal well-being, relationships, and self-care.

Measuring success beyond metrics requires you to stay consistent and purpose-driven. It involves regular self-assessment and a commitment to align your journey with your values and vision. True success is not merely the destination; it’s the path you take and the transformation you experience along the way.

Navigating Personal and Professional Life Balance

Balancing personal and professional life is a unique challenge that we ladies often face as entrepreneurs. The quest for success in your business can sometimes cast a shadow over your personal life, and vice versa. Striking the right balance is crucial for sustained well-being and overall success.

Here, I offer insights and strategies to help you navigate this intricate equilibrium.

  • Prioritization: At the heart of balance lies the skill of prioritization. Clearly define what matters most in your personal and professional life. Allocate your time and energy accordingly. Your priorities should reflect your values and long-term goals.
  • Time Management: Effective time management is a skill that can make a significant difference. Develop schedules and routines that optimize your time for both personal and professional pursuits. Identify time-wasting activities and replace them with productive ones.
  • Boundaries: Set clear boundaries to protect your personal time. Communicate your boundaries to your team, clients, and family. Establishing and maintaining these limits is vital in preventing burnout and nurturing personal relationships.
  • Self-Care: Remember that self-care is not a luxury but a necessity. Allocate time for activities that rejuvenate your mind and body. Whether it’s exercise, meditation, or simply unplugging, self-care is essential for your well-being and ability to manage both your personal and professional commitments.
  • Delegation: Don’t hesitate to delegate tasks in your professional life where possible. Doing so frees up your time for more critical responsibilities and personal pursuits. Delegation is not a sign of weakness; it’s a smart management strategy.
  • Communication: Open and honest communication with your team and loved ones is paramount. Let them know your goals, challenges, and needs. Effective communication builds understanding and support, making it easier to balance your personal and professional life.

Remember, balance is not about dividing your time evenly between personal and professional domains. It’s about allocating your time and energy in a way that reflects your values, priorities, and long-term objectives. Striking this balance is an ongoing process, and it requires adaptability and commitment.

Unleashing Your Potential: A Journey of Fulfillment and Empowerment

Success is multifaceted – shining with the brilliance of your achievements, dedication, and unwavering commitment. As a woman entrepreneur, your journey is not just about business; it’s about life in its entirety. It’s a path of self-discovery, growth, and empowerment. It’s about aligning your personal and professional goals to create a harmonious and meaningful life.

So, what’s next? Take a moment to reflect on your goals, your journey, and the potential within you. Then, take that first step toward a future filled with fulfillment, empowerment, and lasting success. Your path is uniquely yours, and your potential is limitless.

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}