Knowing Your Role: Lead Your Business Confidently

By Kimberley Borgens

If there’s one thing I know about you, it’s that you’re passionate about what you do and committed to your business. But we both know how challenging it can be to lead a team and manage a business. You’re constantly juggling competing priorities, dealing with unexpected obstacles, and trying to keep everyone motivated and engaged. It’s a tough job but also one of the most rewarding.

This is why I’m a firm believer that owning your role and leading with confidence are fundamental skills for effective leadership that every business owner needs to develop and grow. So today, I want to share with you some strategies and tips that I’ve found helpful in developing leadership skills to build up confident entrepreneurs.

Identifying Your Strengths and Weaknesses as a Leader

One of the first steps in becoming a more effective leader is identifying your strengths and weaknesses. This can help you focus on areas that need improvement and capitalize on your existing skills and talents.

Here are some strategies that can help you to identify your strengths and weaknesses as a leader:

Ask for feedback from your team

Your team is one of the best sources of feedback if you are looking for areas to build up or improve upon. They work closely with you and can provide valuable insights into how you interact with them and your leadership style. So, don’t be afraid to ask for their feedback!

Make it clear that you’re open to constructive criticism and encourage your team to be honest and direct with you. Consider setting up regular one-on-one meetings to discuss their feedback and identify areas where you can grow.

Assess your own performance

Self-reflection is another powerful tool for identifying your strengths and weaknesses. Take some time to reflect on your performance and ask yourself some tough questions:

  • What am I good at as a leader?
  • What do I struggle with?
  • What could I do better?

Be honest with yourself, and don’t be afraid to ask others for their input if you need it.

Take a leadership assessment

There are many leadership assessments available that can help you to identify where you shine and what you may need to work on. These assessments often include surveys, quizzes, or questionnaires that measure your leadership style, personality, and other traits.

Some popular leadership assessments include the 16 Personalities (based on the Myers-Briggs Type Indicator), the DISC assessment, and the StrengthsFinder assessment. These assessments can provide valuable insights into your personality and leadership style to help you focus on areas where you can improve.

Identifying your strengths and weaknesses as a leader is an ongoing process. Don’t be discouraged if you discover areas where you need to improve. Instead, embrace the opportunity to grow and develop as a leader, and celebrate your successes along the way!

Strategies for Developing Your Leadership Skills

As a business owner, it’s essential to continually develop and refine your skills for effective leadership. Here are some strategies that can help you become a more effective leader:

Effective Communication

You won’t get far if you don’t know how to communicate your needs and wants. That’s why all business owners must continually check in with themselves to identify any gaps in their communication skills. To communicate effectively, consider the following:

  • Active Listening: Active listening involves fully concentrating on and understanding what the other person is saying. This helps you gain a deeper understanding of their perspective and allows you to respond more thoughtfully and productively.
  • Clear and Concise Messaging: When communicating with your team, it’s important to be clear and concise. Make sure your message is easily understood, and avoid using complex language or technical jargon.
  • Building Relationships: Building solid relationships with your team can help make sure your message is received accurately. Take the time to get to know your team members, understand their strengths and weaknesses, and communicate in a way that resonates with each individual.

Delegate clearly

Here me when I tell you: you’re a business owner, not a business loner! You can’t, and shouldn’t, do everything yourself! Delegation is a necessary skill for entrepreneurs to master. Here are some tips for effective delegation:

  • Identifying Tasks that Can Be Delegated: As a business owner, it’s important to identify tasks that can be delegated to team members. Look for anything that is time-consuming, repetitive, or requires a lower level of expertise than you possess.
  • Choosing the Right People to Delegate to: When delegating tasks, selecting the right people for the job is essential. Consider each team member’s skills, experience, and workload, and delegate tasks accordingly.
  • Setting Clear Expectations: To ensure that tasks are completed to your satisfaction, make sure you are establishing clear expectations. Communicate what needs to be done, when it needs to be done, and any specific guidelines or needs you have for the task.


There are a lot of decisions you will have to make every day – after all, it’s your business! So, you’ll need effective decision-making skills to carry you through. Here’s a four-step process for making effective decisions:

  • Understanding the Problem: Before deciding anything, you need to fully understand the problem you’re trying to solve. Take the time to gather all relevant information and consider all potential factors and consequences.
  • Gathering Information: Gathering information is critical to making informed decisions. Collect data, consult experts, and seek out diverse perspectives to ensure that you have a well-rounded understanding of the problem.
  • Weighing the Pros and Cons: Once you’ve gathered information, weighing the pros and cons of each potential solution is important. Consider the short-term and long-term consequences of each option.
  • Making a Decision and Taking Action: After weighing the pros and cons, make a decision and take action. Communicate your decision to your team, and take responsibility for its success or failure.

Developing your leadership skills takes time and effort. By focusing on effective communication, delegation, and decision-making, you can become a more effective leader and build a stronger, more successful team.

Tips for Building a Business Culture and Legacy

What is your company’s reputation? What do you want to be known for in your business? Have you thought of these questions yet? As a business owner, it’s important to not only develop your own skills but also to foster a positive and productive environment within your team. Building trust, accountability, and collaboration can help your team work together seamlessly toward a common goal.


One of the foundations of a strong team is trust. Here are some tips for building trust within your team:

  • Lead by example: Show your team that you trust them by delegating tasks and giving them autonomy. When you trust your team, they’ll be more likely to trust you.
  • Encourage open communication: Create an environment where team members feel comfortable sharing their thoughts and ideas. Listen actively and give them the space to express themselves.
  • Acknowledge mistakes and take responsibility: Nobody is perfect, and admitting your own mistakes shows your team that it’s okay to make mistakes. Take responsibility and show them how you plan to fix the issue.


If you want to build a strong team, you need a system of accountability. Here are some tips for promoting accountability within your team:

  • Set clear goals and expectations: Make sure your team knows what they’re working towards and what’s expected of them. This helps them stay focused and motivated.
  • Provide feedback and coaching: Regular feedback and coaching can help team members improve their skills and stay on track. It also shows them that you’re invested in their success.
  • Hold team members accountable for their actions: It’s important to hold team members accountable when they don’t meet expectations. This doesn’t mean punishing them but rather finding solutions to help them improve.


Finally, collaboration is essential to building a cohesive team. Here are some tips for collaborating effectively:

  • Encourage teamwork: Create opportunities for team members to work together and build relationships. This could be through team-building activities or cooperative projects.
  • Celebrate successes together: When the team achieves a goal, take the time to celebrate together. This helps build camaraderie and a sense of accomplishment.
  • Address conflicts and find solutions together: When conflicts arise, it’s important to address them openly and work towards finding a solution as a team. This helps build trust and strengthens the team’s ability to work together in the future.

By implementing these tips, you can build the culture, reputation, and legacy you envision for your company. This also helps your team achieve their goals and creates a positive and productive work environment.

Developing the Skills Necessary to Lead with Confidence 

These skills are not something you develop once and forget about. To lead with confidence, it’s essential to continuously evolve. Here are some strategies you can use to develop skills for effective leadership:

Continuous learning and self-improvement

To become a better leader, you should prioritize continuous learning and self-improvement. This can involve reading books, attending workshops and conferences, and taking courses that will help you improve your leadership skills. Additionally, you can seek out feedback from your team members and colleagues to identify areas where you can improve and work to address those areas.

Seeking mentorship or coaching

Another effective way to develop your leadership skills is to seek out mentorship or coaching from more experienced leaders. A mentor or coach can provide guidance and support as you navigate new challenges and help you identify blind spots in your leadership style. They can also provide valuable feedback and insights to help you grow as a leader. Just keep in mind that an effective coach should be skilled in helping you grow authentically instead of offering a leadership blueprint.

Stepping out of your comfort zone

Finally, to become the most influential leader possible, you need to be willing to step out of your comfort zone and take on new challenges. This can involve welcoming new projects or responsibilities that stretch your current skills and abilities. By taking on these challenges, you can gain confidence in your role and develop new skills that align with your vision.

Developing your skills is an ongoing process. You can become a more confident business owner by continuously learning and taking on new challenges.

Becoming the Best Leader Possible

Running a business is a challenging and rewarding experience. To do it successfully, you need to own your role with confidence as you continually improve your skills. By embracing a growth mindset and committing to ongoing learning and development, you can become the best possible leader for your business.

So go out there and lead with confidence! Your team, your customers, and your business will thank you for it.

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

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