Pocketing Your Power: Women, Know Your Worth as a Female Leader

By Kimberley Borgens

As women entrepreneurs, we have a lot to manage. But even with all of the daily battles we conquer, there is one that can seem insurmountable—the inner struggle of recognizing and claiming our intrinsic worth. As we embark on this empowering journey, I invite you to explore the transformative steps that will guide women to know your worth.

Are you ready to rewrite the narrative and claim what you rightfully deserve? Today, you will learn to pocket your power, claim your worth, and ascend as leaders in your industry!

Breaking the Glass Ceiling

In our professional endeavors, women often find themselves contending with an invisible barrier—an entity known as the glass ceiling. It’s a construct that has, for far too long, cast shadows on the aspirations of female leaders in male-dominated industries. These gender-based limitations can be disheartening, yet it’s crucial to recognize that change is ongoing.

Embracing the Challenge

Breaking through the glass ceiling requires acknowledging its presence and understanding its unique challenges. It might manifest as unequal pay, limited career growth, or the struggle to be heard and recognized. As women, we’ve faced these challenges, and it’s time to confront them head-on.

Connect with Your Fellow Climbers

As we climb the professional ladder, building a support network is essential. Connect with fellow female leaders who understand the journey, share experiences, and offer mentorship. Together, we can amplify our voices and collectively chip away at the glass ceiling, creating openings for those who will follow.

The Power of Negotiation

In the journey for women to know your worth, one of the most potent tools at our disposal is the art of negotiation. Negotiation is more than just a transaction; it’s a strategic dance that empowers us to assert our value and reshape the professional landscape.

Standing Firm in Your Worth

Negotiation begins with a deep understanding of our value. It’s about recognizing the unique blend of skills, experiences, and talents we bring to the table. When armed with this self-awareness, we stand on solid ground, ready to articulate why we deserve not just a seat but a significant role in the room.

Beyond Monetary Value

While monetary compensation is a vital aspect of negotiation, don’t underestimate the power of negotiating non-monetary benefits. This could include flexible work hours, professional development opportunities, or a more significant role within the organization. Negotiation is about crafting a package that aligns with your professional aspirations and personal needs.

Overcoming the Fear

The fear of negotiation is not uncommon, especially for women who may worry about being perceived as too assertive. It’s crucial to recognize that negotiation is not about aggression but advocacy. By framing negotiations as a collaborative effort to achieve shared goals, we can overcome the fear and step into our negotiating power.

Learn from Stories of Success

Seek inspiration from women who have navigated successful negotiations. Their stories are testimonies to the transformative power of negotiation. Learn from their strategies, understand their pitfalls, and adapt their wisdom to your unique circumstances.

Understanding Your Unique Value

One of the most compelling steps to recognizing your worth is understanding and confidently articulating your unique value. Your worth is not just a number; it’s a kaleidoscope of skills, experiences, and the distinctive essence you bring.

The Power of Self-Awareness

Understanding your unique value begins with self-awareness. Take a moment to reflect on your journey, acknowledging the challenges you’ve conquered, the skills you’ve honed, and the wisdom you’ve gained. This self-awareness becomes the foundation for building a compelling case for your worth.

Keeping a Log of Achievements

Create a tangible record of your accomplishments. Whether it’s completing a project ahead of schedule, leading a successful team, or acquiring new skills, each achievement contributes to the narrative of your value. This log not only boosts your confidence but serves as a powerful tool during negotiations.

Articulating Your Worth

Being able to articulate your worth is as crucial as recognizing it. Develop a clear and concise elevator pitch that captures the essence of what you bring to the table. This pitch should highlight your key strengths, achievements, and the unique perspective you offer as a female leader.

Mastering Soft and Hard Skills

Your unique value encompasses a blend of both soft and hard skills. Soft skills like effective communication, leadership, and adaptability are often the intangible qualities that set you apart. At the same time, hard skills—technical expertise and industry knowledge—solidify your position as a competent professional.

Quantifying Your Contributions

In a world driven by metrics, quantifying your contributions adds weight to your value proposition. Demonstrate how your efforts have directly impacted projects, teams, or the organization’s bottom line. Tangible results showcase the concrete value you bring to the table.

Building Your Personal Brand

When it comes to professional success, your personal brand is what resonates with those around you. As a female leader navigating the business landscape, building a compelling personal brand is not just a choice—it’s a strategic imperative.

The Essence of Your Brand

Your personal brand encapsulates who you are, what you stand for, and the unique value you bring. It’s the combination of your skills, experiences, and the distinctive qualities that make you an indispensable force in your industry.

Authenticity as the Cornerstone

At the heart of a compelling personal brand lies authenticity. Authenticity builds trust and rapport, creating a genuine connection with your audience—be it colleagues, clients, or collaborators. Embrace your authenticity as a strength, which is the cornerstone of a powerful personal brand.

Consistency Across Platforms

In today’s interconnected world, your personal brand extends across various platforms—social media, professional networks, and even casual conversations. Ensure consistency in your messaging, visuals, and the overall impression you leave. Consistency breeds familiarity, and familiarity builds trust.

Showcasing Your Expertise

Position yourself as an expert in your field. Share your knowledge through articles, presentations, or workshops. Establishing yourself as a thought leader solidifies your personal brand and reinforces your unique value proposition.

Overcoming Perfectionism

One thing that often stands in our way of success is perfectionism. As female leaders aspiring to know our worth, it’s essential to recognize and overcome the unrealistic standards that perfectionism imposes.

Perfectionism and Self-Worth

The nature of perfectionism often intertwines with our sense of self-worth. It convinces us that unless we achieve perfection in every endeavor, we are somehow inadequate. It’s crucial to divorce our self-worth from the unattainable goal of perfection and embrace the beauty of our imperfections.

Fear of Judgment

Perfectionism often thrives on the fear of judgment. The concern about how others perceive our work, our decisions, or even ourselves can be paralyzing. Embracing vulnerability and understanding that imperfections make us relatable and authentic is a powerful antidote to the fear of judgment.

Cultivating a Growth Mindset

A growth mindset is the nemesis of perfectionism. It acknowledges that abilities can be developed, intelligence can be enhanced, and challenges are opportunities for growth. By fostering a growth mindset, we liberate ourselves from the rigid constraints of perfectionism and open doors to continuous learning.


Cultivating self-compassion is the ultimate weapon against perfectionism. Treat yourself with the kindness and understanding you would offer a friend facing challenges. Recognize that perfection is an unattainable ideal and that your worth is inherent, irrespective of perfectionist standards.

Charging What You’re Worth

Stepping into your true earning potential requires a fearless embrace of your value. As a female leader, understanding your worth is not just about recognition—it’s about setting a fair price for your invaluable contributions.

The Pricing Conundrum

One of the profound challenges women leaders often face is in pricing. Society, at times, dictates that women should be modest in their financial expectations. However, recognizing your worth means dismantling these ingrained notions and confidently assigning value to your expertise.

The Real Cost of Undervaluing

Undervaluing your services comes at a significant cost—not just to your bottom line but to the perception of your worth in the professional arena. Charging less than you’re worth not only diminishes your financial standing but can also affect how others perceive the quality and significance of your contributions.

Embracing Confidence in Pricing

Confidence is a currency of its own. When setting your prices, do so with confidence. Avoid self-doubt or the temptation to undercut your value. Confidence in your pricing assures clients, employers, or collaborators that they are investing in someone who truly knows their worth.

Establishing Transparent Pricing

Transparency builds trust. Be transparent about your pricing structure. Clearly communicate the value clients or employers will receive for the investment. This transparency fosters trust and positions you as a professional who is upfront and honest in all business dealings.

Researching Industry Standards

Understanding industry standards is pivotal in determining your pricing. Research what others in your field with similar expertise and experience are charging. Use this information to benchmark your own pricing, ensuring that it aligns with market expectations while accurately reflecting your unique value.

Periodic Price Evaluation

Your worth evolves over time, and so should your pricing. Periodically evaluate your pricing strategy based on your growing skills, expanded expertise, and the evolving landscape of your industry. Regularly reassessing your pricing ensures that it remains in harmony with your ever-increasing value.

Educating Your Clients

Some clients may not immediately grasp the depth of your value. Take the initiative to educate them on the intricacies of your expertise, the results you deliver, and the long-term benefits of investing in your services. Educated clients are more likely to recognize and appreciate your true worth.

Asking for a Raise and Giving Yourself a Raise

As a female leader on the path to recognizing and claiming your worth, the conversation around raises is critical. Whether you’re seeking a salary increase from an employer or considering giving yourself a raise as an entrepreneur, navigating this terrain with confidence and strategy is key.

Asking for a Raise

Asking for a raise is not just a financial conversation; it’s an assertion of your value and a demonstration of your commitment to your professional growth. Here’s a strategic approach to guide you through this process:

  • Research and Preparation:
    • Thoroughly research industry standards for your role and experience level.
    • Document your achievements, contributions, and any additional responsibilities you’ve taken on since your last salary review.
  • Timing is Key:
    • Choose an opportune time to discuss your raise, preferably after a significant accomplishment or successful project.
    • Schedule a meeting with your supervisor to ensure a dedicated and focused conversation.
  • Clearly Articulate Your Value:
    • Clearly communicate the unique value you bring to the organization.
    • Highlight specific examples of your impact on projects, team morale, or the company’s success.
  • Quantify Your Contributions:
    • Whenever possible, quantify your contributions in terms of revenue generated, cost savings, or efficiency improvements.
    • Use tangible metrics to illustrate the direct impact of your work.
  • Practice and Confidence:
    • Practice your key points beforehand to ensure a confident and composed delivery.
    • Express your request with assurance, showcasing your belief in your worth.
  • Be Open to Negotiation:
    • Be prepared for a negotiation. Know your desired salary, but also be open to discussing additional benefits or non-monetary perks.

Giving Yourself a Raise

For entrepreneurs and business owners, the ability to give yourself a raise is a liberating aspect of financial autonomy. Here’s how you can strategically approach this as a female leader:

  • Evaluate Your Business Growth:
    • Assess your business’s financial health and growth trajectory.
    • Consider factors such as increased revenue, expanded client base, or successful product/service launches.
  • Align Your Compensation with Market Value:
    • Research market rates for your services or products.
    • Ensure that your current pricing aligns with the value you provide and meets or exceeds industry standards.
  • Recognize Your Achievements:
    • Celebrate your business achievements and milestones.
    • Acknowledge the time and effort you’ve invested in your professional development and business success.
  • Consider Incremental Adjustments:
    • Instead of waiting for an annual review, consider implementing incremental adjustments to your pricing or service fees.
    • Communicate these adjustments transparently to your clients.
  • Reinvest in Your Business:
    • Use the additional revenue from your self-given raise to reinvest in your business.
    • Explore opportunities for further growth, marketing, or skill development.
  • Seek Professional Guidance:
    • Consult with financial advisors or business mentors to ensure your decision aligns with your overall business strategy.
    • Gain insights into the financial implications of giving yourself a raise.

Empowering Female Leaders – Women Know Your Worth

In the journey of recognizing and claiming your worth as a female leader, the path is not just about financial empowerment but a transformative shift in mindset, an unapologetic embrace of your unique value, and a commitment to rewriting the history of women in leadership. As you step boldly into your true earning potential, know that you’re not just pocketing your power but lighting the way for countless others to do the same. 

Your journey is a powerful narrative that can inspire others. Share your story with the Hive Society to encourage others to embark on their own journey of financial empowerment. As you take these steps, you’re contributing to a larger movement of change and the unapologetic recognition of female leaders everywhere.

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

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