Power Dressing For Women: What Do Your Clothes Say About You In Business?

By Kimberley Borgens


As business owners, there is an undeniable truth: people have expectations, whether we like it or not. How we present ourselves, especially in the initial moments of interaction, shapes the perception others have of us. Throughout my journey, I’ve toggled between the comfort of home-based work and the hustle of corporate offices, experiencing the full spectrum of professional landscapes.

Clothing speaks a silent language to those we interact with. This is why I’m discussing the connection between professional image and success. Because of this, power dressing for women can be a game-changer in the business arena. 

So, why does it matter? Because in the world of business, your attire is not just a choice; it’s your subtle introduction. Let’s decode the language of clothing and learn how to speak volumes without saying a word.

The Significance of First Impressions

First impressions are the currency of success. It’s not about conforming to stereotypes; it’s about leveraging the unspoken power of clothing to your advantage.

Shaping Initial Perceptions

Our brains are wired to make snap judgments. Within seconds, people form opinions based on what they see. In the professional realm, this happens in boardrooms, networking events, and even virtual meetings. How you present yourself sets the stage for how others perceive your competence, confidence, and credibility.

Consider this: a meticulously chosen outfit can convey attention to detail, professionalism, and a keen understanding of your environment. On the flip side, a haphazard choice might inadvertently signal a lack of seriousness or commitment. Whether fair or not, these perceptions can influence professional opportunities.

The Silent Language of Clothing

Clothing is a language—a silent one that speaks volumes. It’s a visual shorthand that, when decoded correctly, can enhance your professional narrative. The key is to strike a balance between expressing your individuality and meeting the expectations of your professional context.

Here, you have an opportunity to use your clothing as a tool for strategic communication. How do you want to be perceived, and how can your attire support that narrative? These are questions worth pondering as you step into the dynamic arena of professional relationships.

Dressing for Success: Practical Tips

Now that we understand the weight of first impressions let’s unravel the art of dressing for success. The intersection of personal style and professional expectations is where the magic happens—a sweet spot that elevates your image without sacrificing authenticity.

Key Considerations for Power Dressing for Women

  • Know Your Audience and Environment: Before selecting your attire, consider the context. Different professional settings call for varying degrees of formality. Understanding your audience and environment helps you tailor your outfit to make the right impact. What’s appropriate in a creative agency might differ from a corporate boardroom.
  • Invest in Quality Basics: A powerful wardrobe starts with quality basics. Well-fitted, timeless pieces serve as the foundation for versatile looks. A crisp white shirt, a tailored blazer, and well-cut trousers are timeless investments that can be styled in numerous ways, adapting to different occasions.
  • Embrace Your Unique Style: While adhering to professional norms, don’t shy away from infusing your unique style into your outfits. Accessories, color choices, and subtle details can be avenues for self-expression. Your attire should feel like a second skin, reflecting your personality within the bounds of professional decorum.

Thinking Strategically About Attire

  • Dressing for the Role You Want: They say dress for the job you want, not the one you have. This isn’t about pretense; it’s a strategy to align your external presentation with your aspirations. If you aim for a leadership position, dressing the part signals ambition and readiness for greater responsibilities.
  • Adapting to Different Business Contexts: The dynamic nature of business demands adaptability. Your attire should mirror this flexibility. Whether it’s a client meeting, a networking event, or a casual workday, calibrating your outfit demonstrates a nuanced understanding of professional expectations.
  • Confidence is Key: No outfit is complete without confidence. Wear your attire with assurance, knowing that each element has been thoughtfully chosen. Confidence enhances the impact of your outfit, making it a true reflection of your capabilities.

As we explore the practical side of power dressing, remember that it’s not about conforming but about leveraging clothing as a tool for success.

Virtual Presence and Zoom Etiquette

Virtual meetings have transformed the professional landscape, making our digital presence as crucial as our physical one. As we trade boardrooms for virtual meeting rooms, understanding the nuances of an online presence and Zoom etiquette becomes vital.

The Shift to Virtual Meetings

  • Polished from Head to Toe: In the virtual realm, the camera captures more than just your upper body. A polished appearance from head to toe ensures you’re ready for any impromptu standing moments. This isn’t just about optics; it’s about being prepared for the dynamic nature of virtual interactions.
  • Mind Your Background: Your backdrop is an extension of your personal brand. Opt for a clean, uncluttered background that doesn’t distract from your presence. A bookshelf or a neutral wall can convey professionalism, while minimizing background noise.
  • The Role of Posture and Expression: Your posture and facial expressions also contribute significantly to your overall image. Sit up straight, maintain eye contact, and exhibit engaged body language. These subtle cues communicate professionalism and attentiveness.

Zoom Etiquette: Beyond the Attire

  • Mastering Technicalities: Technical glitches can disrupt the flow of online meetings. Familiarize yourself with the platform’s features beforehand, ensuring a seamless experience. Being technically proficient reflects on your preparedness and prevents unnecessary distractions.
  • Punctuality Still Matters: The virtual realm hasn’t nullified the importance of punctuality. Join meetings on time, respecting everyone’s schedules. Punctuality communicates reliability and respect for others’ time.
  • Striking the Right Tone: The absence of physical proximity requires a keen awareness of vocal tone and communication style. Speak clearly, moderate your pace, and actively listen. Effective communication encompasses the entire virtual experience.

Challenging Stereotypes Through Dress

As you begin focusing on power dressing, you will find a transformative power in challenging stereotypes through your clothing choices. Let me share a personal story that resonates with breaking free from conventional expectations.

Embracing Authenticity

My career has led me through diverse scenarios—from the comfort of a home office to the polished halls of corporate offices. In each setting, I’ve encountered stereotypes that sought to confine my choices. However, I’ve learned that true power dressing goes beyond adhering to predefined norms; it’s about embracing authenticity.

Early in my entrepreneurial journey, I challenged the stereotype that equated professionalism with a rigid dress code. Breaking away from the expected norms, I chose attire that reflected my personality—bold, creative, and unapologetically authentic.

The initial reactions were mixed; some questioned the departure from tradition, while others appreciated the boldness. Over time, what became evident was the impact of authenticity in challenging preconceived notions. My clothing choices were no longer a deviation; they became a statement—a testament to the power of authenticity in professional success.

The Importance of Breaking Free

Challenging stereotypes through dress is not just a personal journey; it’s a broader contribution to reshaping societal perceptions. It opens conversations, challenges biases, and fosters inclusivity. Authenticity becomes a silent rebellion, breaking down barriers and creating space for diverse expressions of success.

As women navigating the professional realm, the willingness to challenge stereotypes is both a responsibility and an opportunity. Our choices pave the way for those who come after us, creating a more inclusive and understanding environment where authenticity is not just accepted but celebrated.

In my journey, I discovered that challenging stereotypes through dress creates a ripple effect. It encourages others to reconsider their perceptions, fostering a workplace culture that values individuality. It’s a subtle yet powerful way to contribute to the evolution of professional norms.

Setting Yourself Apart: Signature Elements

In a world where first impressions matter, signature elements serve as anchors for those you interact with. Colleagues, clients, and partners begin associating these elements with your competence, reliability, and unique approach to business. It’s a subtle yet powerful way to carve your niche in the professional landscape.

Practical Steps to Identify Your Signature Elements

  • Self-Reflection: Take a moment to reflect on your personal style outside the professional sphere. What colors, patterns, or accessories do you naturally gravitate towards?
  • Feedback from Others: Sometimes, those around us can offer valuable insights. Seek feedback from friends, family, or colleagues on what they perceive as distinctive in your attire.
  • Experimentation: Don’t be afraid to experiment with different elements until you find what feels most authentic. The journey of discovering your signature elements is a dynamic and evolving process.

Dressing One Level Above: Aspirations and Reality

The strategy of dressing one level above your current position is a nuanced approach that can significantly impact how others perceive you. As we navigate this discussion, I’ll share personal experiences related to this strategy and its profound effect on attracting the right clients.

The Power of Perception

Having climbed the corporate ladder and carved my path as a woman entrepreneur, I’ve encountered the delicate balance between authenticity and industry expectations. Dressing one level above isn’t about conformity; it’s a strategic move rooted in ambition and a keen understanding of the business environment.

How you present yourself professionally sends powerful signals to clients, colleagues, and superiors. Dressing one level above communicates competence, ambition, and a forward-thinking attitude. It’s an unspoken language that transcends words and resonates in boardrooms, meetings, and networking events.

Crafting Your Aspirational Wardrobe

To dress one level above, it’s crucial to understand the norms of your industry. Different sectors have varied expectations, and aligning with these while adding your personal touch is the key to mastering this strategy.

Clients often seek partners who exude confidence and competence. Dressing one level above establishes you as someone who takes her role seriously, instilling a sense of trust and assurance. Through personal experiences, I’ve witnessed how this strategy has influenced client relationships positively.

While the strategy is effective, it’s essential to strike a balance. Authenticity should always remain your first priority. Your attire should reflect not just the role you aspire to but also your genuine self. It’s about harmonizing the expectations of your industry with your unique personality.

Balancing Authenticity and Professionalism

Your clothing isn’t just fabric; it’s a communicator of confidence, competence, and capability. Dressing authenticity allows you to break free from preconceived notions and embrace your unique style to make strategic decisions and attract the right people into your life.

The clothes you choose become a tool that can positively affect you and those you interact with. Your wardrobe is an extension of your identity, a canvas on which you paint the picture of your professional persona. Embrace authenticity, but do so with strategic intent. Navigate industry expectations while staying true to your unique style.

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

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