Understanding Behavior Styles And How It Can Enrich Your Business

By Kimberley Borgens

It’s time to tackle an issue that has crept up in our digital age over the last few years. And this issue is the war of personalities that seems to have taken over social media. It’s as if the virtual world has become a battleground where the slightest difference of opinion is met with disdain and disconnection.

So, why am I bringing up culture on social media? It’s because that way of thinking doesn’t stop with the online space. It extends to our daily lives – even into our businesses. And that mindset of surrounding ourselves with people who think and act just like us hinders our growth. Instead of looking for sameness in how we structure our lives, we get a lot more out of embracing diverse personalities and perspectives.

How do we do this? By understanding our own personalities and which ones complement and challenge us. So instead of succumbing to the temptation of surrounding ourselves with people who mirror our thoughts, values, and beliefs, let’s discover how to leverage personalities with the guidance of the DiSC model for maximum growth potential! The DiSC behavior styles model provides invaluable insights into our character and facilitates a deeper understanding of ourselves and others. By applying this knowledge, we can build teams and relationships that thrive on diversity and collaboration, propelling us toward success.

The Challenge of Surrounding Ourselves with Only Like-Minded People

Picture this: a world where everyone thinks and acts the same, where our ideas are merely echoes of one another. Sounds a bit dull, doesn’t it? Well, the reality is that we’re living in an era of like-mindedness and polarization. It’s as if the diversity of thought has taken a backseat, and the importance of embracing different perspectives has been forgotten.

But here’s the deal: surrounding ourselves with people who think exactly like us is like swimming in a shallow pool—it may be comfortable, but it won’t challenge us to grow and expand. Growth happens when we step out of our comfort zones, dive into deep waters, and allow ourselves to be stretched in ways we never thought possible.

Don’t get me wrong—I’m not suggesting that we abandon our beliefs or compromise our values. Embracing diverse perspectives doesn’t mean we have to agree with everything we encounter. It simply means being open to different ideas, engaging in respectful dialogue, and cultivating an environment that encourages healthy discussions.

So, let’s expand beyond the mindset of sameness and seek to understand the perspectives of others. The truth is our own growth, and the future of our businesses depend on the richness and vibrancy of what we can learn from people with unique viewpoints. By embracing DiSC behavior styles, we can gain a deeper understanding of the diverse range of personalities and preferences that exist. This model provides a framework for recognizing and appreciating our differences, allowing us to foster collaboration, innovation, and success.

Understanding Behavior Styles with the DiSC Model

Now that we’ve established why we need diverse perspectives let’s dive into understanding behavior styles. Think of it as decoding the unique language of human interaction. This language can unlock the true potential of our relationships and collaborations.

Enter the DiSC behavior styles. This fascinating tool shines a light on the various behavior styles we encounter in business and life and reveals the strengths and characteristics of each behavior style. In fact, I am a DiSC representative, which means I can put together a personalized DiSC profile for you!

So, let’s take a moment to explore the four behavior styles outlined in the DiSC model: Dominance, Influence, Steadiness, and Conscientiousness. Each personality type brings its own characteristics to the table, enriching our collective experience and propelling us forward.


First up, we have the Dominance style—bold, decisive, and action-oriented. These individuals are the go-getters who fearlessly charge ahead. Their qualities shine through in their boldness as they encourage those around them to access their own untapped potential. Their determination and confidence can inspire non-dominant personalities to step out of their comfort zones and embrace calculated risks.

Individuals with a Dominance style possess an infectious enthusiasm and an unwavering belief in overcoming any obstacle. These natural trailblazers not only have a zest for success but also a genuine desire to see others succeed. They are often the first to extend a helping hand, offering guidance, support, and encouragement to those ready to take their own leaps of faith. Individuals with a Dominance style uplift and empower those around them, creating a dynamic and vibrant atmosphere where everyone can thrive.


Next, we encounter the Influence style—energetic, charismatic, and persuasive. These individuals thrive in social settings, effortlessly captivating others with their charm. They bring a dash of excitement and charisma, encouraging us to think outside the box and consider new possibilities.

Individuals with an Influencer style possess an innate ability to connect with people on a deep and personal level. These social butterflies effortlessly create a warm and welcoming atmosphere wherever they go, inspiring others to open up and share their thoughts and ideas. With their magnetic personalities, they have a knack for building bridges between diverse individuals, fostering collaboration, and nurturing a sense of belonging. Their genuine interest in others and their innate gift for communication make them natural catalysts for positive change and transformation. Individuals with an Influencer style have the power to uplift and empower those around them, creating a ripple effect of inspiration and motivation.


Moving on, we meet the Steadiness style—patient, reliable, and harmonious. These individuals are the calming force within a team, providing stability and fostering a sense of unity. Their ability to listen attentively and empathize creates an environment of trust and collaboration.

Individuals with a Steadiness style radiate a gentle and kind-hearted energy that brings a sense of tranquility and balance to any group they are a part of. Their steady presence and unwavering reliability make them the go-to person for support and reassurance. With their patient and attentive nature, they create a safe space where everyone’s voice is heard and valued. These individuals have a remarkable ability to truly listen, offering a compassionate ear and a shoulder to lean on. Individuals with a Steadiness style cultivate an environment where collaboration flourishes, and the collective well-being is prioritized.


Last but not least, we have the Conscientiousness style—analytical, detail-oriented, and precise. These individuals possess a keen eye for accuracy and excel in tasks that require meticulous planning and organization. Their systematic approach and attention to detail ensure no stone is left unturned.

Individuals with a Conscientiousness style possess an innate ability to navigate complex information and distill it into precise and actionable steps. Their attention to detail is unparalleled, ensuring that every aspect of a project or task is thoroughly considered and executed flawlessly. With their systematic approach, they bring structure and clarity to even the most intricate challenges. These individuals are not only focused on achieving excellence but also on supporting others in reaching their full potential. Their kind and patient demeanor allows them to provide guidance and mentorship, offering a steady hand to those who seek their expertise. Individuals with a Conscientiousness style create an environment where precision and thoughtfulness coexist, nurturing a culture of thoroughness and high standards.

Imagine the power of having individuals with these diverse behavior styles working together towards a common goal. By understanding behavior styles, we gain insight into our own preferences and tendencies, as well as those of our team members. Armed with this knowledge, we can appreciate the diverse strengths and contributions that each behavior style brings to the table. We can foster an environment that values and leverages these differences, nurturing a culture of collaboration and mutual respect.

Practical Steps for Implementation

Now that we understand the power of diverse behavior styles, let’s explore how we can intentionally attract individuals with complementary types to our teams.

First and foremost, it’s essential to recognize the value of diversity in our team composition. By actively seeking out individuals with behavior styles that complement our own, we create a well-rounded force that can conquer any challenge that comes our way.

Actively Seeking Diverse Perspectives

  1. Expand your network: Reach out to individuals from different backgrounds, industries, and cultures. Attend networking events, join professional communities, and engage in conversations that expose you to diverse viewpoints. Embrace the richness of these interactions and be open to learning from others.
  2. Seek out mentors and advisors: Look for mentors and advisors who bring a variety of perspectives to the table. These experienced individuals can guide you, challenge your assumptions, and provide valuable insights from their unique backgrounds. Embrace their guidance and leverage their diverse expertise.
  3. Encourage feedback and dissenting opinions: Create a culture where team members feel comfortable expressing their thoughts, even if they differ from the prevailing consensus. Foster an environment where constructive criticism and healthy debates are welcomed. Remember, it’s through respectful disagreements that innovative ideas emerge.

Fostering an Inclusive and Respectful Environment

  1. Lead by example: Demonstrate inclusive behaviors by actively listening to others, valuing their contributions, and treating everyone with respect and dignity. Be mindful of your own biases and be open to challenging and changing them. Show appreciation for diverse perspectives and encourage others to do the same.
  2. Establish clear guidelines: Set expectations for respectful communication and collaboration within your team. Encourage open dialogue, active listening, and empathy. Emphasize the importance of valuing diverse viewpoints and creating space for everyone to be heard.
  3. Embrace diversity in team composition: Foster a team culture that values diversity in all its forms—diversity of backgrounds, experiences, and perspectives. Emphasize the benefits that come from having a range of behavior styles represented. By embracing diversity, you create a stronger, more innovative team.

Continuous Learning and Self-Reflection

  1. Cultivate a growth mindset: Embrace a lifelong commitment to learning and personal development. Be curious, seek out new knowledge, and actively pursue opportunities to enhance your skills and broaden your horizons. Encourage your team members to do the same, fostering a culture of continuous growth.
  2. Engage in self-reflection: Regularly take time to reflect on your own behavior and personality style. Consider how you can better support and empower those around you. Actively seek feedback from others to gain insights into your blind spots and areas where you can grow.
  3. Provide learning opportunities: Invest in training and development programs that promote diversity, inclusion, and cultural competence. Offer resources and workshops that allow team members to expand their understanding of different perspectives and behavior styles.

Embracing Different Perspectives

In our ever-changing world, where collaboration and adaptability are paramount, the importance of embracing diverse perspectives cannot be overstated. As women entrepreneurs, we have a unique opportunity to embrace different personality styles as we build each other up with our unique strengths.

So, let’s make a conscious choice to surround ourselves with individuals who can support us in our weaknesses, and we can support with our strengths. By seeking out mentors, advisors, and team members who challenge us and help us flourish, we will grow rather than stay stagnant.

Kimberley Borgens

About the author

Kimberley Borgens was married at 18, a mother at 19, and divorced at 20, she has journeyed from being a single mom on welfare to recognizing her strengths, fighting for what she believes in, and successfully building 5 thriving businesses with hundreds of employees and million-dollar budgets. Kimberley is a speaker, business mentor, and coaches her clients to transform their small business into a thriving business. Kimberley is living her own legacy as she inspires and motivates women to be fearless, become more like a CEO of their business and life, and enjoy the freedom they've dreamed of. She knows what it's like to start from nothing and build a strong solid business and she can help you too.

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